Creating 6,000+ Sub-District Population Heatmaps for Rural Banking Expansion
Overview:
A leading digital payments provider in India aimed to deploy a nationwide network of 200,000+ micro-ATMs with a focus on rural and semi-urban regions. The challenge was to identify high-impact locations using granular population insights at the tehsil (sub-district) level.
Approach:
- Built a dedicated team of 35 GIS specialists to manage large-scale geospatial mapping
- Structured workflows to enable parallel district-level execution across multiple regions
- Recreated tehsil-level grid maps using tools like GIMP
- Tagged town and village-level population data onto each map
- Ensured consistency through standardized mapping frameworks and QA processes
Execution:
- Scaled mapping operations across hundreds of districts simultaneously
- Delivered high-resolution population heatmaps for precise location planning
- Implemented multi-level quality checks to maintain data accuracy
Impact:
- Delivered 6,000+ tehsil-level maps across India
- Enabled data-driven decision-making for micro-ATM placement
- Completed within committed timelines without compromising quality
- Provided granular rural insights at town and village cluster levels