Building a Verified Recycler Network for Industrial Scrap Auctions
Overview:
A waste management company providing EPR-compliant recycling solutions for manufacturing units across India was looking to strengthen participation in its online industrial scrap auctions. While digital campaigns were generating significant interest from recyclers and traders, a large portion of prospective bidders were dropping off before completing registration and participating in auctions.
Approach:
- Built a dedicated outreach and bidder support team to engage prospective recyclers and traders
- Conducted assisted onboarding to help users complete portal registration and documentation requirements
- Educated bidders on the benefits of sourcing scrap directly from industrial units through online auctions
- Established structured communication workflows to manage bidder queries and auction participation support
- Enabled continuous follow-ups to improve repeat participation and bidder retention
Execution:
- Handled inbound and outbound interactions related to upcoming auctions, material specifications, and bidding processes
- Coordinated sharing of scrap details, reserve pricing information, and inspection support for interested bidders
- Verified bidder documentation including GST registrations and regulatory certifications before auction participation
- Provided real-time support during live auctions to assist bidders through the process
- Maintained ongoing engagement with buyers to encourage participation in future auctions
Impact:
- Built a verified network of 5,000+ active bidders across multiple scrap categories
- Improved bidder onboarding and participation through concierge-style support operations
- Increased auction participation, leading to improved price realization for industrial scrap sellers
- Strengthened repeat engagement and long-term participation from recyclers and traders