Driving Chemist Onboarding and Digital Adoption for a Pharmatech Platform
Overview:
A pharmatech platform focused on digitizing the pharmaceutical supply chain engaged Altivio Connect to accelerate chemist onboarding across new territories in Central and Western India. The platform integrates with pharma distributor ERPs to provide chemists with real-time inventory visibility and direct ordering capabilities.
Approach:
- Built a structured outreach program combining tele-calling and digital engagement to support market expansion
- Designed awareness-led communication strategies tailored for chemists transitioning from traditional distributor relationships
- Enabled assisted onboarding and sales support to improve platform adoption in newly launched territories
- Worked alongside field sales teams to strengthen engagement, repeat usage, and order continuity
- Implemented follow-up workflows to encourage sustained platform participation and reorder behaviour.
Execution:
- Reached out to chemists through targeted calling and messaging campaigns across new cities and regions
- Introduced platform benefits including pricing visibility, operational convenience, and ordering efficiency
- Assisted chemists with app downloads, onboarding, and registration processes
- Supported users with order placement assistance and query resolution
- Conducted continuous follow-ups to drive repeat usage and long-term engagement with the platform.
Impact:
- Onboarded 6,000+ chemists across new cities in Madhya Pradesh and Maharashtra
- Enabled field sales teams to achieve an 80% reorder rate among onboarded chemists
- Reduced new territory rollout costs by 25% through digitally driven outreach and onboarding operations
- Accelerated awareness and adoption in markets traditionally dependent on offline distributor relationships.