Reactivating Domestic Workers and Scaling Referral-Led Onboarding
Overview:
A leading domestic worker hiring platform engaged Altivio Connect to reactivate inactive worker profiles and strengthen workforce supply through referral-led onboarding initiatives. The platform connects households with maids, cooks, babysitters, and other home service professionals across multiple cities.
Approach:
- Built a dedicated workforce engagement team focused on worker reactivation and onboarding support
- Designed targeted outreach campaigns to reconnect with inactive workers and improve platform participation
- Created awareness-led communication around earning opportunities, job reliability, and platform benefits
- Enabled assisted onboarding workflows to improve KYC completion and profile activation rates
- Implemented structured referral engagement programs to expand worker acquisition through existing networks.
Execution:
- Reached out to inactive domestic workers through calling and follow-up campaigns
- Educated workers on available job opportunities, earning potential, and platform processes
- Drove referral-based onboarding initiatives to increase workforce supply organically
- Assisted workers with KYC verification, profile setup, and onboarding documentation
- Captured detailed worker information to improve job matching accuracy and fulfillment efficiency
- Conducted ongoing engagement and follow-ups to accelerate activation and onboarding completion.
Impact:
- Reactivated 5,000+ inactive worker profiles
- Generated 2,000+ referral-led onboarding leads
- Achieved over 90% KYC completion rates through assisted onboarding support
- Reduced worker activation timelines by 40%
- Improved workforce availability and job fulfillment readiness across the platform.