Driving Device Adoption and Patient Support for Diabetes Care Solutions
Overview:
A medtech startup specializing in home-based cardiovascular testing and diabetes care devices engaged Altivio Connect to support rapid user growth and strengthen patient engagement. The devices enable remote diagnostics and monitoring, helping healthcare providers deliver proactive patient management and continuous care.
Approach:
- Built a dedicated patient support and engagement team to manage onboarding, education, and ongoing assistance
- Designed structured support workflows to handle increased volumes of first-time user queries
- Developed awareness and guidance programs to improve patient confidence in Continuous Glucose Monitoring (CGM) adoption
- Enabled proactive engagement initiatives to encourage continued usage of device features and consumable reorders
- Established referral-led engagement support to strengthen product adoption and repeat usage.
Execution:
- Guided patients through device setup, onboarding, and usage processes
- Educated users on CGM benefits, monitoring practices, and feature utilization
- Provided ongoing support to encourage active and continued usage of all device functionalities
- Managed re-orders for consumables and recurring patient requirements
- Supported referral-driven outreach initiatives to encourage device adoption among prospective users.
Impact:
- Improved overall product adoption and patient engagement levels
- Achieved active feature usage among 85% of device users
- Increased consumable sales by 3x through sustained engagement and reorder management
- Delivered a 50% increase in repeat orders
- Enhanced overall patient experience and long-term adoption of the platform.